Beauty Wellness Icons

Products formulated without* propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarbon, and BHA & BHT. Also, cruelty free and/or not tested on animals.**

*In formulated beauty, personal care and household cleaning products, formulated without is defined as < 100 ppm of finished product.

**Cruelty free and/or not tested on animals is designated and validated by each brand.

Products that either utilize USDA BioPreferred Certification at 50% or higher or make an unqualified on-pack "bio-based" statement.

A product that makes a statement on-pack that the final product is 100% biodegradable.

Products that have an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.*

Products that make an unqualified on-pack statement indicating that they do not contain artificial or synthetic dyes, or carry an unqualified on-pack claim "no dyes" or "dye-free."

Products that either make an on-pack statement indicating that it does not contain synthetic fragrance, or it carries an unqualified on-pack statement "no fragrance."

A product that has an on-pack third-party certification or an unqualified statement that the product is non-GMO.

Products that make an unqualified on-pack non-toxic statement (the statement cannot be limited to humans or environment).

A product that has an on-pack USDA Organic Certification.

Products that either carry an unqualified on-pack statement indicating that the product is free from parabens, or it carries an unqualified on-pack statement "no parabens", or products that are never formulated with parabens, as confirmed by the manufacturer.

Products that either carry an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates", or products that are never formulated with phthalates, as confirmed by the manufacturer.

Products that carry an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).

Products that either make an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates), or carry an unqualified on-pack statement "no sulfates" or "sulfate-free."

A product that has an on-pack unqualified independent third-party certification or a statement that the entire product (not individual product components) is vegan.

A product that either makes an unqualified on-pack statement indicating that it does not contain aluminum, or carries an unqualified on-pack statement "no aluminum" or "aluminum-free."